The stay at home requirement has heavily affected the creative community and art galleries at a time when everyone is in dire need of comforting, of liberating images and wonderment. Medically speaking, art is powerless against Coronavirus. However, throughout the ages humanity has shown us that art has acted as balm or bandage to relieve the anxieties of tormented souls. Nonetheless, let’s stand together and mobilize our talents to help propel visual arts beyond this universal downturn. As it happens, an increasing number of gallery owners believe that collectors will henceforth connect with art digitally. Absolute nonsense… Admittedly, gallery patrons may seek information via this cold and pragmatic technology, but images on a screen will never convey the indescribably moving experience provided by the sensual presence of the artwork. Nor will it impart the emotionally charged atmosphere of a vernissage in presence of the artist. Even less will the minimalist description concocted, or worse, a tweet of maximum 140 characters. Indisputably the survival of art galleries has been compromised by this health crisis, but the pre-pandemic facts remain: the ruthless and often exorbitant rental costs, without even one sale. Is it normal to pay $6,000.00 a month for a storefront location? I certainly don’t think so.
On this day, May 4th, art galleries in Québec City, Charlevoix and other regions are back on the playing field. But, at the time of writing these lines, I am unaware of the prevailing situation in Montréal, Toronto, Calgary and Vancouver. Still dismal, most probably! On that, I wish the very best outcome for all within the shortest delays. For artists, gallerists and collectors simply cannot exist without one another. May I also express a wish for the emergence of new open-minded talents, similarly to that crucial moment at the end of the First World War when Surrealism was born! Indeed, exasperated with realistic scenes of the sick, the dying, and of ruins, artists began dreaming of painting the world in a different light, with a desire to emotionally and intellectually inhabit a less unstable universe. Thus art reclaimed its true and legitimate destiny. What will the situation be like after quarantine? What would you like to see? An unprecedented amount of masterpieces expressing personal and soulful visions? Clearly, your Magazin’Art will be here to inform you. Glossy paper. Insightful and thorough texts. Witness to live art for over thirty-two years. With more than 700 drop points across Canada and the United States.
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