Magazin'Art

On the web

La cage, je resterai en vie, 24 x 70 po, 2016

Sandra Chevrier

Feminine Heroism

On the Web features inspiring artists who use social media and various sharing platforms for the purpose of promoting their art on the Internet.

The artist’s approach focusses on the contemporary woman’s quest for identity and freedom: “A reality where the female role is preconceived and where a woman is expected to be simultaneously loving, powerful, passionate and hardworking while respecting the dictates of her social surroundings.”

Subsequent to several preparatory sketches, the artist confidently transfers on canvas her melancholic and enigmatic figures. In her latest series of Super Hero Cages, Chevrier’s women are muzzled with graphic masks lifted from American comic strips. For the artist, this mimicry symbolizes the social imprisonment of their true identity. In her works, Sandra Chevrier opposes the dynamism created through onomatopoeias, bright colours and victory against the greyness of defeat and poignant fragility. She thus evokes the daily struggles these women face, nourished by their false expectations towards beauty and perfection. “If Super-Heroes can fall and rise up again, we should also be able to accept our weaknesses and remain courageous when facing an ordeal, with an understanding that we are all human beings.”

Originally from the Laurentians, Sandra Chevier, who holds a bachelor’s degree in visual arts and media from the Université du Québec à Montréal, presently lives and works in Montréal. Her artworks travel to Japan, New-Zealand, England, Norway, the United States and China.

Tell us about your medium?

S.C.: I work with a variety of mediums such as acrylic, watercolour, pastel, graphite and occasionally collages. I may create very large pieces on canvas or smaller works on paper. I also like working with wood which allows me to play with atypical shapes.

How would you describe your artistic work in a tweet of 140 characters, hashtags included?

S.C.: Portraits wearing masks. Cages symbolizing daily constraints. Waltz between reality and imagination, truth and falseness, remedy and poison.

How important is it for an artist to have a website and be present on social media?

S.C.: Social media have become the best tools benefiting an artist. Art is now accessible in a few clicks to human beings all over the world. It travels by itself effortlessly. This greatly affects galleries as artists no longer necessarily need to work with them or have an agent; they can now promote their own work themselves, and at no cost. I am very active on social media and they are the main reason for my international success.

What would you recommend for artists who still do not have a website and whose budget is limited?

S.C.: There are many ways to freely promote one’s work on the web: Instagram would be my first choice, followed by such sites as Facebook, Ello, artistic forums such as Banksy Forum and Espresso Beans, LinkedIn, Pinterest…

How much time, on a professional basis, are you investing in social media?

S.C.: I try to publish one or a few photos on Instagram every day. People who follow me enjoy seeing my “work in progress” posts, my sketches, my life in studio and some other moments of my life… They thus become aware of the process behind the finished work. They accompany me on my travels around the world and during my exhibitions. They learn to know me as a person, as a mother, as a business woman and artist.

 

La cage tout ce que je suis

La cage tout ce que je suis

How have social media impacted your career?

S.C.: I now have patrons I would never otherwise have been in contact with: celebrities, rich investors. As an example, I have become friends with singer Alicia Keys and rapper Swizz Beatz who has founded “The Dean Collection”, a prestigious collection that now includes several artworks from emerging as well as renowned artists.

Your Facebook page has 19 000 followers. Are you using this platform to promote your artwork?

S.C.: I must admit that since I’ve discovered Instagram, I rather recommend this platform instead of Facebook. For a visual artist working with images, Instagram seems to be more efficient and helps me reach a broader audience. I now count more than 40,000 subscribers on this platform. However, to better control and more efficiently manage all of my media, I do link my Instagram account to both my Twitter and Facebook accounts.

Do you have a virtual shopping outlet? If so, what percentage of your total revenues do these online transactions represent? Do you sense some reluctance on the part of artists towards selling their works online?

S.C.: I have sold my own pieces for many years until my career took an international turn. I exhibit my work to the four corners of the globe, thus my customers are everywhere. My business partner and artist agent Jean-Pascal Fournier has opened the C.O.A. Gallery as well as an online shopping gallery in order to have a physical location in Montréal and, by the same token, increase our credibi- lity. I can now have a print edition of 350 giclees or serigraphs that will be sold-out in less than 15 seconds on the website. I also sell original works online. The website and the gallery have also allowed us to add to our list of contacts and customers who receive our newsletter. They are immediately informed when works become available. After some trials and errors, we now work with trustwor- thy transport companies who ship our works all over the world. Clearly some glitches may arise, but people have faith in us and are aware of the risks. We offer good after-sale service in case of problem.

What are your plans for the next 6 months or so? Exhibitions? Artist residency? Training?

S.C.: I’ve just come back from exhibiting my works in Hong Kong and New York. I am now launching production of my next solo exhibition which will be held in Los Angeles this autumn. I will also be exhibiting in Norway, Australia and Miami during the course of the year.


Text by Isabelle Gagné

The following links will allow you to follow Sandra Chevrier on the Web and stay connected with the artist:

Official website: sandrachevrier.com

Facebook: Facebook.com/sandra.chevrier

Instagram: instagram.com/sandrachevrier

Sandra Chevrier is also represented by C.O.A. Gallery in Montréal: coagallery.com

 

We also invite you to stay connected with Magazin’Art on our various media:

Official Website: magazinart.com

Twitter: twitter.com/magazinart

Facebook: facebook.com/magazinart

Pinterest: pinterest.com/magazinart

The artist’s approach focusses on the contemporary woman’s quest for identity and freedom…

Cantin

Memory Overlay

On the Web features inspiring artists who use social media and various sharing platforms for the purpose of promoting their art on the Internet.

Born in Jonquière, Québec, Patrice Cantin obtains his BA in Visual and Media Arts from Université du Québec à Montréal in 2002. As part of his studies, the artist explores an inter-disciplinary approach to painting, often integrating music and performance aspects. This academic research laid out the premises of his present corpus.

The artist’s desire to paint is initiated by the recollection of a composition and a colour. These abstractions carry a load of ideas, of concepts accumulated overtime and stored throughout the channels of his creative memory. “I don’t take notes. Shapes, atmospheres, colours, contrasts are all stacked-up in my mind.” The artist starts painting without any definite plan of execution, rather relying on instinct. The narrative materializes as he works, and, from these spontaneous movements, from these medium overlays, from this distinctive gestural technique, a ‘Cantin’ comes to life.

Oily Selfie

Oily Selfie

Tell us about your choice of medium?

C.: I am presently working with oil and oil sticks. I rarely use any tools other than my hands and the painting knife.

How would you describe your work in a 140 characters tweet, hashtags included?

C.: #Cantin artist painter #abstract portraits, semi-figurative work featuring light and plays on shadows and spots.

How important is it for an artist to have a website and be present on social media?

C.: A presence online is today extremely important, essential even. My website is my business card! To all those people I don’t have the opportunity to meet or that do not visit my studio, a personal website is a good way to show my work. Social media allow me to share my work and promote it to those people who are outside our usual circles of friends.

Pablo Picasso

Pablo Picasso

Have you called on professional help for your website’s design and programming?

C.: I myself am webmaster and programmer. It’s what I do to make ends meet. I conceive and design my own things as I wish!

What would you recommend for artists who still do not have a website and whose budget is rather limited?

C.: A good number of platforms exist today that allow one to set-up a website without requiring any particular knowledge. However, one must put-in the time needed. Taking good photographs is essential.

At what frequency do you update your website?

C.: Every time I have a new painting, I update my website.

How much time, on a professional basis, are you investing in social media?

C.: Hum… I may appear addicted, but I spend a great deal of time in front of my monitor promoting my paintings. It’s constantly ongoing. If I added-up the moments spent in one day, I would say it totalled between 3 and 5 hours.

Neon Boss

Neon Boss

What impact has social media had on your career?

C.: I sell 90% of my work on the web. 75% on Facebook. It’s a powerful platform for one who knows how to use it effectively.

If you could recommend one inspirational website to other artists, which one would it be?

C.: For inspiration, I sometimes visit Etsy.com. A good number of creators frequent the site and it’s a nice window where you can refresh the creative side of your brain whenever it fails you.

What are your forthcoming projects for the next 6 months or more? Any exhibitions, artist residency, or training sessions planned?

C.: I am presently working on large size triptychs that will be both streamlined and tumultuous. I will be exhibiting my work in Toronto in September during the Toronto Outdoor Art event. In 2016, I will be present at Galerie Carte Blanche with a solo exhibition.


 Text by Isabelle Gagné

The following links will allow you to follow Cantin on the Web and stay connected with the artist:

Official Website: galeriecantin.com

Facebook: facebook.com/galeriecantin

Twitter: twitter.com/lecantin

Instagram: instagram.com/lecantin/

YouTube: youtube.com/user/lecantin/

We also invite you to stay connected with Magazin’Art on our various media:

Official Website: magazinart.com

Twitter: twitter.com/magazinart

Facebook: facebook.com/magazinart

Pinterest: pinterest.com/magazinart

 

Born in Jonquière, Québec, Patrice Cantin obtains his BA in Visual and Media Arts from Université du Québec à Montréal in 2002…

Raphaëlle Séguin

New faces

On the Web features inspiring artists who use social media and various sharing platforms for the purpose of promoting their art on the Internet.

Should you one day cross path with Raphaëlle Séguin, she may well capture an aspect of your facial physiognomy and use it to create one of her cheerful figures.

The artist’s paintings are in fact inhabited by characters with wide intriguing eyes, wearing subtle glasses. Whether named Colin, Fabrice or Sacha, the subjects candidly stare back at us, sometimes with a questioning look in their eyes. On her Facebook page, which she updates regularly, Raphaëlle Séguin generously shares her passion, her work in studio and her day-to-day life as an artist. In spring 2015, she was a finalist at the provincial ExpoPlus, a competition taking place exclusively on the Internet and social media. The artist’s pictorial creation is presently very well received. Her works in acrylic and pastel are displayed in various galleries in Québec and in the United States.

How important is it for an artist to have a website and be present on social media?

R.S.: In my opinion, it is primordial for an artist to have a personal website which allows you to directly communicate with the public, thus increasing your visibility and recognition for your work. Through my website art lovers are able to easily view my creations without having to go to an art gallery. The use of social media platforms is also proving highly effective in reaching potential buyers. These platforms offer me the possibility of connecting with other artists represented in galleries and share their experiences, projects, undertakings, etc. Social media has also afforded me the opportunity of communicating with patrons in France, Spain, United States and Mexico. Proof that the Web knows no border!

How would you describe your artistic work in a tweet of 140 characters, hashtags included?

R.S.: Contemporary style paintings created with #passion and a grain of folly. #playful, sensitive, naïve, candid, introspective, colourful. POW!

Have you called on professional help for your website design and programming?

R.S.: I did everything myself. It is today easy enough (while demanding) to create a personal website without being a professional web designer. You simply need to take the time needed and inquire a bit. Personally, I used the Wix platform to set-up my site. (http://fr.wix.com)

At what frequency do you update your website?

R.S.: On a weekly basis if possible, or even more frequently. It depends on whatever time is available, whether I am in a period of creation or not.

How much time are you investing on your Facebook page?

R.S.: I am present on Facebook almost on a daily basis. During pauses in my creative process, I take my messages or dispense information.

Have social media markedly impacted your career? Can you give us a concrete example?

R.S.: Absolutely! Last spring, one of my paintings won the ExpoPlus contest organized by Abribus and Québecor media. The public voted, via their website, for their favourite work out of 10 finalists. They were also invited to share their choice on social media. Thanks to this recognition, my work entitled “Harry” was projected on seven feet high luminous panels in some twenty “Abribus” bus stops in Greater Montreal.

If you could recommend only one Website to other artists, which one would it be?

R.S.: I find the fubiz.com website very interesting. It features on a daily basis the best of contemporary creative culture: graphic art, culture, products, digital clips and arts.

Do you have plans for forthcoming exhibitions?

R.S.: I am actually in preparation for a solo exhibition in Rosemère. Details will be posted on my Facebook page as well as on my website. I have 1001 projects in mind that I will probably never be able to realize during one lifetime!


Text by Isabelle Gagné

The following links will allow you to follow Raphaëlle Séguin on the Web and stay connected with the artist:

www.raphaelleseguin.com

www.facebook.com/creationras

ExpoPlus : abribus.ca/concours/expo-plus/exposition/grandpublic/oeuvre/raphaelle-seguin

We also invite you to stay connected with Magazin’Art on our various media:

Official Website : magazinart.com

Twitter : twitter.com/magazinart

Facebook : facebook.com/magazinart

Pinterest : pinterest.com/magazinart

Should you one day cross path with Raphaëlle Séguin, she may well capture an aspect of your facial physiognomy and use it to create one of…

Edith Jolicoeur

From Mixed Techniques to New Media

On the Web features inspiring artists who use social media and various sharing platforms for the purpose of promoting their art on the Internet.

Edith Jolicoeur is a Gaspé artist whose works have been showcased in the National History Museum of the Parc National de Miguasha and in the Musée de la Gaspésie as well as in various recognized exhibition venues.

Her works are part of public and private collections in North-America. Recipient of a grant from the Conseil des arts et des lettres du Québec for research and creation projects and a graduate of the International Academy of Design, the artist’s creative approach is based on a story telling style. For almost fifteen years, she has been turning old doors into true works of art. Presently, her practice is rather oriented towards new media, integrating photography, videography and printing, thus progressively abandoning the voluminous and heavy supports she had previously been using.

For 13 summers, Edith Jolicoeur has operated a personal art gallery in Carleton-sur-Mer in the Baie-des-Chaleurs. In parallel with her artistic practice, she works as a consultant with a mission of helping artists and cultural organizations take advantage of what the Web and social media can offer.

 


 

How would you describe your artistic work in a tweet of 140 characters, hashtags included?

E.J.: Based on a story telling style, my artistic process combines visual arts and new media. #Art #Storytelling #Techno #POM

 

In your opinion, how important is having a website for an artist or a gallery owner?

E.J.: As an artist, my website provides me with a window that is accessible at all times to the public as well as to me. Nowadays, people no longer wish to go out and about to have access to art, they would rather be able to appreciate art from the comfort of home, which is made possible through the Web.

 

Have you called on professional help for your website design and programming?

E.J.: No. I attended my first HTML courses in 1998 and have always built my own websites.

 

What would you recommend for artists who still do not have a website and whose budget is very limited?

E.J.: A responsive website is a must, in my opinion. It’s possible to set one up free of charge without domain name. It’s also possible to have a site with domain name and without advertising for as little as one hundred dollars a year.

 

At what frequency do you update your website?

E.J.: During periods of active creation, I may post daily updates. Otherwise, it varies according to my blog posts. In an ideal world, I would update it weekly, at the very least.

 

Traces, extrait d'oeuvre

Traces, extrait d’oeuvre

How much time, on a professional basis, are you investing in social media?

E.J.: If we only consider my artistic activities, between 4 and 10 hours a week depending on the period.

 

How have social media helped you in your career? Can you give us a concrete example?

E.J.: I prefer to consider Web activities as a whole (including newsletter and website) rather than focussing solely on social media. Overall, more than 80% of my business turnover can be attributed to my ACTIVE presence on the Web and social media.

 

As a professional artist, do you maintain a blog? What topics do you discuss and how frequently do you post?

E.J.: Yes, there is a blog section integrated to my professional website. I post about different topics: slice of artistic life, special projects, soft frustrations, etc. The posting frequency varies on whether or not I am in an active period of creation. In an ideal world, I would like to post a new entry on a monthly basis.

 

Does your site allow virtual shopping? If so, what is the ratio of online transactions to your overall revenues? Do you feel there is reluctance on the part of artists about selling their works online?

E.J.: My site is not transactional and I do not wish it to be. Mostly due to the fact that I am among that small number of ‘cranked’ artists who insist on having a written sales contract for each work sold. All prices for my works are posted on my site, where there is also a note saying that I value human contact and that interested parties are invited to contact me via email or phone to discuss modes of transaction, payment and delivery. When I do sell a piece of art, in all discretion and as a sign of respect for my clients, I quickly remove the indicated price replacing it with the word ‘SOLD’.

 


 

Text by Isabelle Gagné (MissPixels)

The following links will allow you to follow Edith Jolicoeur on the Web and stay connected with the artist:

Official website : edithjolicoeur.com

Twitter : twitter.com/edithjolicoeur

Facebook : facebook.com/edithjolicoeur

Instagram : instagram.com/edithjolicoeur

Vimeo : vimeo.com/edithjolicoeur

LinkedIn : linkedin.com/in/edithjolicoeur

 

We also invite you to stay connected with Magazin’Art on our various media:

Official website : magazinart.com

Twitter : twitter.com/magazinart

Facebook : facebook.com/magazinart

Pinterest : pinterest.com/magazinart

Edith Jolicoeur is a Gaspé artist whose works have been showcased in the National History Museum of…